If you are a Property Manager, a large part of your working hours is spent outside the workplace. You have to conduct inspections of the properties, visit new properties or the sites undergoing construction, and connect with different people to find potential buyers. Not to mention, you have to answer multiple calls and emails in a day. You can't even think of leaving your smartphone on a desk for more than a few minutes. With numerous emails and incoming calls, sometimes you become distracted from your actual job role in the real estate industry, i.e., the sales of the property.
You are not wrong if you think that you can miss out on a great lead if you do not pick the calls or answer the emails. Is there any solution to handle tons of calls you get without missing any lead? Yes, choose reliable and efficient Property Management Software and get things sorted.
Property Management tools function on the principle of workflow automation to streamline your business operations so that you can actually focus on driving more sales for your company. With CRM Software in real estate, you can automate your business workflows, perform omni-channel communication, and increase productivity.
Let's talk about the nitty-gritty of workflow automation and how it helps property managers drive sales and results in seamless business operations.
What Does Workflow Automation Mean?
Workflow automation means replacing manual and paper-based processes with digital tools. It typically involves a single work platform that integrates with real estate business controls and operations. There will be a standardization of work which will ensure preset business rules, reduced errors and deviation, and clear visibility & accountability at every step of an automated process.
Workflow automation can be achieved using Property Management CRM Software in the real estate business. This tool effectively helps in setting up workflow automation tactics that drive more sales. Property Managers can use CRM software solutions for instant messaging to establish hassle-free connections between agents and clients. It enables automatic follow-ups so that PMs can timely connect with the customers.
A Property Management Software helps real estate companies take benefits of in-built sales automation tools like blogs and email marketing to implement different lead nurturing strategies. This further reduces the workload of Property Managers as they can quickly generate leads using different strategies like blogs and social media. All in all, it leads to customer delight to the prospective leads.
Let's move further and talk about some benefits of using ERP Software For Real Estate and how it ultimately helps in increasing your success rate.
Advantages of CRM and Workflow Automation
There are several advantages of using workflow automation. These include:
- Email and SMS Workflow Automation - A CRM software for real estate reads and arranges all the emails, thereby automating them. The Real Estate CRM by REDA is an efficient software that makes communication easy. It allows the sales team to send SMS to the lead. You must have noticed that you receive instant automatic replies for a particular query initiated through email or SMS. Likewise, agents can automate the email answers with the help of CRM software so that they don't lose the incoming leads while dealing with their potential clients.
- Customer Categorization - It needs a lot of confidence to finalize a property deal with someone as it requires several one-to-one conversations. You can improve conversion with the help of CRM software. It automatically sends the follow-ups to respond to the sales events to ensure that you don't miss out on being on the top of the pipeline. Thus, workflow automation helps in customer categorization as per their needs in the sales cycle.
- Lead Scoring - Lead scoring refers to the position of leads according to their probability of conversion. CRM Workflow automation software gathers information from various sources and hence keeps the database updated. Afterward, you prioritize the leads, process them and rank them. The rankings help property managers focus on clients who have a higher possibility of conversions than those with a lower rank. The CRM software auto-connects the calls to contact with leads quickly. As a result, your business gets automated, and you get better conversion rates. Whenever a customer or client enters inquiries in the system, the features of CRM automatically connect a call to the lead/client with your sales team.
- Smoother Workflow - Undoubtedly, workflow automation tools make communication easy for the internal teams so that they can easily share the insights. The features of CRM that ensure smoother workflow are a fully-functional dashboard that gives you insights into overall sales performance and features automatic reporting, easy task management, leads’ information and their seamless transition, and tags employees and updates them about the task progress, further increasing sales.
- Artificial Intelligence - Artificial intelligence(AI) comes in handy when you install workflow automation. It is used for data analysis and business reporting. AI is the perfect technology that works wonders which even humans can't do. AI technology makes business operations more efficient and cost-friendly. With the help of AI, your real estate organizations will be able to see what problems are occurring and what strategies you can adopt to solve them. For instance - You can use AI to direct deposit payroll services. It will help analyze the expenditure of your organization so that you can make a plan to cut unnecessary expenses.
It requires effort to manage your real estate business. When you successfully manage your clients, they are bound to refer your services to others. And talking about the success in the real estate industry, there is no one worth trusting other than REDA ONE. Our ERP software for property management covers each and every aspect of real estate management like leasing, sales, field operations, etc. We use advanced technology to simplify complex processes so that you can get the most out of Real estate ERP software.
Why Choose REDA?
- We have a digital experience that brings utmost customer satisfaction.
- We reduce the NPAs by following a multi-dimensional approach to increase your profits so that you can seamlessly perform your tasks.
- We use big data analytics that helps in the improvement of business-related outcomes.
In a nutshell, it is perfectly right when we say that workflow automation helps property managers streamline tasks and increase sales. Want to know more? Get in touch with us today!
